VELO HIGHER / LOWER

Client - 7Eleven / Velo

At Zappar, we were tasked to create an AR experience for 7Eleven and Velo nicotine pouches.

My role

UX / UI

Animation

Video editing

Graphic design

Client facing

Concept

Programs used

Figma

Photoshop

Illustrator

Premiere

After Effects

Overflow

The Velo team wanted something based around the gaming industry to promote their partnership with the World Series of Poker. As this was being run through the 7Eleven app we couldn't create a gambling experience due to legal restrictions, we decided on a higher, lower mechanic.

Players have 10 chances to guess if the next card from the stack will be higher or lower than the current shown card. For every correct answer the player wins 10 7Reward points, so can win up to 100 points. Once this game is completed the player is then given a bonus game where they simply tap the tin to reveal a prize, this gave the player a chance to win another 10,000 7Reward points.

I was responsible for all of the UX and UI design. I also created the intro promotional video and the VFX using After Effects.

UX wireframes

High fidelity wireframes

THE FINAL RESULT!

Here is a little promo video showing a run through of the experience.