To make the van graphics come to life, we used webAR technology. This approach allowed users to access the experience directly in their browser—no need to download an app—ensuring it was lightweight and ready to enjoy on the spot.

I led the design and animation for the entire experience. When users scan the van, it appears as if part of the exterior has been torn away, revealing Octopus Energy’s mascot at work, powering the van in a lively underwater scene. I initially animated the tentacles to peel away, adding a dynamic reveal effect for the scene behind, although this aspect didn’t make it into the final experience.

After the van animation plays, users can replay it or switch to a selfie mode where they can pose with the Octopus mascot and other underwater creatures for an extra bit of fun.

Attached are the two animations I created for this experience.