LAYS STAX

At Zappar, we were tasked to create a mini experience for Pepsi Co's brand Stax.

They needed an interactive experience that could be added to a market research questionnaire in the US. This part was to determine how people preferred their chips, we decided to create a chip customiser where the user could change every element available to create the ultimate chip.

​ I wanted it to be a slick, snappy experience that could be picked up and used intuitively. I created this menu wheel that could hold as many or as little menu items as was needed and looks / animates in an interesting way.