At Zappar we were tasked to create an AR experience for the Disney Princess - Create Your World, campaign.

The idea was to blend the storytelling magic of Disney Princesses with the imaginative potential of augmented reality. I wanted to create something that feels both magical and meaningful — where kids (and adults) don’t just play in these worlds but feel part of them, building a space that reflects who they are.

I started off by creating a quick animatic of the idea using various assets I found on Google. This was at the very start of the project and really helped to sell in the idea to Disney.