At Zappar we were tasked to create an AR experience for the Disney Princess - Create Your World, campaign.

The idea was to blend the storytelling magic of Disney Princesses with the imaginative potential of augmented reality. I wanted to create something that feels both magical and meaningful — where kids (and adults) don’t just play in these worlds but feel part of them, building a space that reflects who they are.

I started off by creating a quick animatic of the idea using various assets I found on Google. This was at the very start of the project and really helped to sell in the idea to Disney.

Although there were many brand errors in this animatic, it was helpful to see an animated visual of it working in principal. From here it is easier for clients to understand what they want, what they don’t want and if it fits the brand rules.

I was then able to move onto the UX User Journey.

We created an interactive portal that transported users into the worlds of four beloved Disney Princesses. From the main menu, users chose their Princess and were then presented with a magical wand. With a tap, the wand released a burst of colorful particles, opening the portal to their chosen world.

Each Princess guided the user through her unique narrative, offering three choices along the journey. These decisions shaped and transformed the portal experience, making each adventure feel personal and enchanting.

At the end of the journey, users were invited to capture the moment with a special selfie. Their photo was framed with Disney Princess branding, creating a magical keepsake of their adventure.