CITRUS WORLD / DISNEY MAGIC MAKAR

At Zappar, we were tasked to create an AR experience for Citrus World juice / Disney. 

​I was the sole UI / UX designer for this project and was also part of the concept team.

​ We built a native app specifically for the Magic MakAR experience (IOS and Android). Once the user downloads the app they can then scan different sides of the citrus World carton to activate different experiences.

​ Scanning the front will activate a fun animation of the Disney character that appears on the front (See video)

​ Scanning the back will activate a games and activities menu. Users can play two games;

Music MakAR - Different fruits are floating down a musical river. Players have to tap the fruit when it floats over the coloured buttons at the bottom of the screen, perfect matches get double points, good matches get standard points and missing gets nothing.

​ Fruit Match - This was my favourite of the two games. Players have to plant a seed in the ground which grows a big fruit tree in world space. Different types of fruit grows on the tree and the player has to match two fruits of the same type. Players can spin the tree round to see the fruit on the other parts of the tree and they have a minute to match as many fruits as they can.(See video) 

​ Each game had a final score screen with a personal best score to keep them coming back to play more.

​ We also created a photo feature where the user can add items to make them look like the specific Disney character that appears on the carton they scanned.