7ELEVEN BRAINFREEZE SZN

At Zappar, we were tasked by 7Eleven to make a summer experience, centred around skateboarding. In 2021 skateboarding had seen a sudden surge in popularity, in the US, over 6.5 m people were participating in skateboarding at the time. We made 3 experiences for the season and I was responsible for the Avatar Creator and It’s Tricky. These experiences were all activated from the native 7Eleven app and rewarded users with coupons for playing them.

The first experience, ‘Avatar Creator’ is really what it says on the tin. Users can create their own custom skateboarder with a whole load of different assets we created in house. The user places the mannequin into their world space, so they can see the skater mannequin as a life size model.

Once the user is happy with their creation, they can save the style in the app and take photo or a video of the skater performing various tricks in their own front room. 7Eleven were keen for people to share the experience so offered free entries into a sweepstake if the user shared their creation.

An extra cool thing about the Avatar creator is that the user can then play ‘It’s Tricky’ with their custom skateboarder.

‘It’s Tricky’ is a simple mini game where the user places the skater in world space and then has to trace the graffiti letters so the skater can perform various tricks. The experience had to be simple but addictive, we added a score mechanism for accuracy and speed. The user has to do as many tricks as possible in the 3 minutes, perfect accuracy also gives a double score and there is another multiplier for every perfect letter traced in a row.

I also put together some animated intros for each experience using After Effects.