7ELEVEN END ZONE MOVES

Client - 7Eleven

At Zappar, we were tasked to create four experiences for 7Eleven to coincide with the beginning of the American football season.

Programs used

Sketch

After Effects

Photoshop

Illustrator

Overflow

My role

UX / UI

Animation

VFX

Video editing

Concept

I designed and conceived the End Zone Moves experience. The user can create their own character and dress them in their favourite team colours. They are then tasked to create an end zone celebration by choosing from a large selection of dances, the user can pick three dances for the sequence. Once completed a video is created with the users custom celebration that they can share on various social media platforms.

I was also responsible for creating the introduction videos on the other experiences. These were all created using After Effects.

The campaign was hugely successful, here are some of the stats;

• 600,000+ Photos & Videos created and shared.

• 126 seconds average dwell time

• 2,700,000+ scans

• 70,080,573+ 7Rewards points awarded